Case study
Fauxxx
Designing for movement, personality, and a touch of chaos.
For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.
Timeline
2 months, Aug 23
Categories
Strategy
3D Assets
Brand guidelines
Content
deliverables
Booking flow
Mobile app UI
Admin dashboard
Design tokens
Exploring how identity shapes modern expression
We started with deep market research and competitor analysis, then defined a clear positioning strategy, crafted a visual identity system, and built a brand that feels authentic, premium, and ready to scale.
Where function meets rhythm and restraint
We started by identifying the core message and audience insights, then developed a creative concept, produced compelling assets, and launched a multi-channel campaign designed to drive engagement and measurable growth.
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