Case study
Super pro
Celebrating the drive and determination behind success.
For Super-Pro, we redefined what it means to be a professional by focusing on the mindset and determination behind success, not just the achievements. The design highlighted the drive and passion of athletes, creating a bold, empowering experience that resonated with anyone striving for excellence.
Timeline
3 months, Sep 25
Categories
Strategy
Brand Guidelines
UX/UI
Content
deliverables
Full product redesign
Design system
Interactive prototype
UX research summary
Team
Kai Emerson, Product designer
Jordan Kim, Frontend Dev
Morgan Blake, PM
Testing the limits of minimal visual language
We started by identifying the core message and audience insights, then developed a creative concept, produced compelling assets, and launched a multi-channel campaign designed to drive engagement and measurable growth.
Translating emotion into structure and motion
We started by identifying the core message and audience insights, then developed a creative concept, produced compelling assets, and launched a multi-channel campaign designed to drive engagement and measurable growth.
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