Case study
Drink co
Challenging fashion stereotypes and celebrating the unexpected.
For the Posnen gallery campaign, we flipped the typical sports ad by focusing on Shaq's larger-than-life personality rather than just his athletic prowess. We mixed humor with iconic moments from his career, making it a celebration of both his legacy and the fun side of the game, creating a fresh take that stood out.
Categories
No Code Development
UX/UI
3D Assets
Content
deliverables
Landing page
Motion assets
Copywriting
CMS integration
Team
Kai Emerson, Product Designer
Harper Gray, Illustrator
Kai Emerson, Motion Designer
A study in movement, balance, and form
We began by mapping the user journey and clarifying key conversions, then designed and built a high-performing site that aligns with the brand, tells a clear story, and turns visitors into loyal customers.
Where function meets rhythm and restraint
We started by identifying the core message and audience insights, then developed a creative concept, produced compelling assets, and launched a multi-channel campaign designed to drive engagement and measurable growth.
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